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Thanks, good read. Sounds like Olo solves a whole host of issues and have a very sticky product. I'm skeptical to what extent Olo helps restaurants regain control over the customer relationship though. Providing the infrastructure such as CRM and an app is helpful, but it's still up the restaurants to find a direct acquisition strategy (impossible?) or encouraging marketplace customers to place future orders directly with the restaurant (without getting kicked off the aggregators for probable breach of T&Cs).

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